I like the Orangeman's Answer from LTN
10 January 2002
BMI launches Buzz 2
easyJet response to BMI announcement.
BMI British Midland has today announced that it is setting up a new low-cost airline at East
Midlands Airport, its principal UK operating base after Heathrow.
While it is likely to prove entertaining to watch Go and BMI cut each other's throats at East
Midlands, it seems that BMI forgot to get the history books out.
No high-cost carrier has succesfully transitioned part of its business into a succesful
low-cost airline. Many have tried: Continental Lite, Shuttle by United, Buzz (from KLM). All
have failed.
When BMI sells its 18th Century stately home HQ at Donington Hall and moves to a cheap tin shed at East Midlands Airport we'll know they are serious about the low-cost airline business.
I also know of Fokker Drivers based at bmi/EMA who would prefer to go back to 737 fleet and FLY rather than "Upgrade" to the Bus.