unless they start a fresh and start hunting for decent 733's..
if they started transferring aircraft / crew / contracts from BMI mainline they will struggle to get there cost base low enough to make money on the fares they say they will be charging...
a flying date of March seems very soon for a whole new airline to be up and running by.
IMHO, this seems to be a knee jerk reaction and a year down the line they will have lost a lot of money from trying to stop Go rather than concentrating on their core business which is at the higher end of the market...
the midlands is underserved, and passenegrs will want to fly with low cost carriers from this area, but its no good having them if you are making a loss on every one you fly as you cant get your costs low enough...