No problem with that. Just a 'me too' route.
Why do airlines jump into the most competitive routes imaginable where people will change carrier for the sake of saving 50p - where's the commercial sense in that?
Part of the Ryanair success is not just the marketing genius but also the fact that they put on truely innovative routes with virtually no competition - can you imagine Ryanair with all their business acumen jumping into Manchester - Alicante or Gatwick to Malaga?