It's not just about stupidity. There will always be someone out there who is rich enough to pay these amounts of sums to fly planes
I don't think that blaming the rich goes anywhere near explaining the number of people whom are involved in these type ratings. I would bet good money that the majority are leveraged up to their eyeballs.
Why can you not see that it is not the company being 'evil' - idiots pay for it - are you saying that the company should somehow compensate for people's idiocy?