Oh how the high and mighty can fall. Failed ham fisted attempts by SIA to buy into Qantas, China Airlines, Thai, Tata all came to nothing. Their "successful" attempts are now the albatross of financial burden. It will be interesting to see SIA's real commitment to those companies it has invested in. Hopefully, they are not just another designer lable to adorn SIA's mantle, to be discarded when not in vogue.A realistic reflection of Singaporean materialistic society in general.