Its interesting to see how the airlines quality alters over the years. I’ve been flying long and often enough to see major carriers go round the full circle. Air Canada when it first put out its exec first class was on a different level to any other airline. Now its one of the worst. Ten years ago I avoided BA at all costs (how many times did it announce via its friends at the Daily Mail that it was about to roll out personal IFE in all classes to compete with Virgin? – then didn’t). Once it rolled out the then revolutionary flat bed, no-one else could compete on comfort and it had the service to match. Now I have to wonder if the powers that be actually fly on competitors to check them out?. I find it very difficult to believe they do.