SAS
Not entirely true. Bristow have "bought" or swapped 332Ls for EC 225s, that's an investment in "new" technology. Bristow are also getting EC155s to replace the 25 year old S76A+ aircraft on the Southern North Sea, that's also "new" technology. PHI has 6 S92s working in the GOM, that's a huge leap in technology compared with the 214ST, and ERA is dabbling with the AB139, again, a new technology aircraft although the jury still seems to be out as to how good it is.
The new generation aircraft will nautrally be taken up by the major operators first as their customers demand it and will almost pay for it!
As for the rest of the industry, what's old to Bristow and PHI is someone else's new pride of the fleet!!
HH