Some interesting points about school economics.
I have a couple of questions:
1) Do any schools phone up trial lessons one week later to see if they want to book a follow up lesson. Is any proactive marketing done or do all schools just rely on adverts? The only school I know of that did do any marketing kept sending me details on PPL offers long after I had a PPL (every 6 months for 3 years until I called them and told them. At which point they just stopped , never mind night, imc, cpl ,ir etc...).
2) Is the flying market that price sensitive? If schools charged £10 (or even £20) more for instruction per hour would it make any difference, other than getting instructors to earn a half reasonable salary.