Studs? You must be kidding, right. Unless you want your landing fees to treble because we'll have to get the runway resurfaced every year!
And as runway overrun areas, UK runways have whats' called a RESA, a runway end safety area used to minimise the damage due to overruns. I don't know about other countries. The limiting distance tends to be space available, so if the choice is between, say:
2000m runway and 500m RESA or
2400m runway and 100m RESA
which would you rather have? The runway can be used every day, and will still help you stop in bad conditions.