... with a lot to digest in it. Just a few thoughts - which are NOT meant as a Ryanair bashing...
Charge for baggage by use - FlyBe have done this too - wouldn't call it a revolution
cutting prices by 10%- hm, that would be 9p per sector
MOL (quotes not exact)- "we will allow all passengers to use web check in" - well, those with EU passports and no hold luggage
MOL - "and bypass all queues..." - apart from departures /Boarding card check in, security and boarding, but then this really is an improvement
Slightly worried that the statement about being able to use fewer check in desks for less time will backfire somewhat with the queues not really shortening as fewer people are offset by fewer desks. I often travel with Wife + Kid in pushchair, so have to check in at the desk and pay £2.50 extra for the pushchair to be carried. No drama, but I won't benefit.
Interesting that the announcement called Easyjet a "higher fare competitor"
Anyway - just a few thoughts that might spark comment.