Well you must remember people with as much money as Paul didn't get their money by not understanding business.
Actually the wisdom in launching when not much business travel would be occuring is that the "teething" problems would be sorted for the big rush.
An astitute observation about the 2 to 2 1/2 hour threshold. People put up with the airborne version of a greyhound bus on an hour long trip.
I hope he goes the Perth option, I'm flying in March and would give it a go if the price is right!