Originally Posted by Al E. Vator
Yes 2for1's aren't great but they do increase brand awareness and are probably more beneficial than say TV adverts that cost a fortune.
Probably are - got us talking here didn't it? And better than a TV ad that shows two irrelevant, unconvincing old farts and hardly conveys the "business class at sub-economy prices" message they've been trying to get across.
Mind you, I think OzJet has completely missed the point on explaining the real value proposition to the punters, but that's another story. Perhaps the twofers will help some of the relevant SLF work it out and just maybe they'll tell their mates.
Not my idea of how to gamble the company's money on communicating the marketing message, but then I thought Minardi looked like a bad investment too.
VHCU