I don't think there is any big marketing job to be done.
It is a purely sales role in real terms to generate airlines and new routes. He will not have any real budget to spend on external marketing. I presume they will p..s away a fortune now on a new brand, style sheets, logos and DVD's etc...
But his job is to wander the world like a second hand car salesman flogging the place to regional UK airlines and the like. This is Cork airport - not Copenhagen.