I guess as a Marketer I should agree and say advertising will solve this problem. However it won't.
Advertising, even joint advertising, by the same people that the press say fought against tighter security is likely to be met with cynicism, certainly here in the UK.
We need the airlines and authorities to deliver real security and then use
PR and marketing to amplify the the word of mouth factor deliverd by passengers who feel safe.
Business people will still fly, the world will go on, the lure of distant holidays is strong. We need those "brave" souls to come back not with tales of
They confiscated my tooth pick
but saying;
I flew from xxx, the security guys spotted my pocket knife, checked my video camera was real and had a good look in all our bags. It took ten minutes eachit made me feel safe..
That will work.
[ 21 September 2001: Message edited by: Memetic ]