WWW..... bang on . As a user of BA (BACX) from DUS to MAN and vv about every six weeks or so to visit the UK I stand by the National Carrier . The timings and product are good - only that bl@@dy E145 is a pain , but it gets me there . Heaven knows how they are going to make a profit with fares of Lstg.25 and 45 seats ! This is a prime example of - modern 'management' , manipulating the yield , announce it's not working (making a profit for the shareholders) and dump the loyal customers and route . I would willingly pay a fair price above the Low Cost carriers , with a scheduled SERVICE , including , maybe not necessairily a meal (deli-offering , which I normally refuse) but at least a drink with my book . I consider myself a loyal customer , OK only 6-8 returns/year ,yet I have never been approached for my opinion . Something is missing here . ( Sorry , already have an answer to my own problem - modern 'management' ) ATC 'management' is also adopting the same attitude and method -WE know better and YOU will comply . Flexibility and service go out of the window . IT'S ALL ABOUT HANDLING PEOPLE , STUPID . I bet that within 18 months to two years BAW are not operating DUS-MAN route , as for ATC there are troubles ahead . The customer will be the loser and that's not surely right - certainly not in my book , anyway .