Re: BACitiExpress The final solution!
See little old me would have come up with a plan 180 degrees removed from this one.
I reckon there are plenty of people out there willing to pay more for a better service. I reckon roughly double whatever the main low cost airline competition is charging on the day would not be a problem. They charge £45 to Barcelona BACX should charge £90. But, you'd need an express checkin worthy of the name and no niggling about baggage weights. A lounge to wait in. A reliable operation with complimentary papers and wine on board AND the option of a decent meal for every pax on every sector. I wouldn't bother with airmiles or any other frippary.
The airfares are now routinely less than either the car parking, the car hire or a single night in the hotel. Offer something different, something better every time and I reckon you'd have a loyal and growing clientbase in no time.
Chasing the cost concious custom against the likes of Ryanair or easyJet is like getting into a bleeding competition against a blood bank.
But what do I know!
Cheers and good luck to all involved,
WWW