Re: LHR - Florida Virgin
Yes, agree that a lot of other carriers have now caught up with what Virgin were doing 10 years ago and that this has made them seem more run-of-the-mill (I flew LAX-LHR with VS in Jun95, and well remember that they were one of very few with PTV's in Economy at the time)
I actually quite liked the safety "cartoon" with Leslie Phillips and Susannah York doing the voices, just because it was different and very "British" - are they still using it? (it's been 2 years since my last VS flight)
Indeed some carriers are now surpassing what Virgin do, notably in the UK First Choice (a charter!) who are offering what looks like a very good long haul product.