Re: Any good ideas?
Can I suggest that you pull together full packages that are complete, and allow a newbie to understand the entire task ahead - flight, ground, equipment, tests, hotel meals, transportation, miscellaneous. Line up local financing in each prospect country, so you can send the prospects to a bank for a means to pay. A good web site with these items detailed and some costs layed out will help people know the big picture. Of course, they should be realistic, so that one can count on them as planning figures.
Then advertize everywhere, get your name out, and show the city that you are in, with its attractions. Conduct meetings at airports in prospect countries, well advertized, and distribute materials. Have the local press cover the meeting (buy an ad and then ask them to cover the event in the regular pages, they bend over for advertisers). There will be 100 people who print and read 20 times a day what you describe for everyone who contacts you, and only 1% of them will sign up, but that 1% will spread the word.