If either of the Easyjet or Air Berlin flights are successful it certainley won't be down to BOH airport or the Airline marketing departments. I occasionally visit the airport, but would not have known anything about these flights if it had not been for overhearing a conversation in the WC !!!
I can't personally recall seeing/hearing anything official to suggest that Easy or Air Berlin will be flying from the airport. In fact just three hundred yards away from where I work is a bus stop billboard advertising Easyjet flights from BRISTOL !!!
Local media include up to 5 local radio stations including the BBC, a daily newspaper and numerous weekly publications covering the local area. I may be wrong, but i don't think I've ever seen/heard anything in any of these apart from Ryan Air advertisements.
I do hope for the local economy that all these flights will be a success.