Dear Mr. Stoddart.
Every new venture in this little fishbowl we call Oz is seen & examined critically by the media. Every little slip up that Virgin, Compass & Impulse had was widely reported at the time of their start up phase. Jet* has gained significant air time with their check in policy, as you may well have read.
I suggest that rather than "Doing a Brett", as we say in the industry, you just knuckle down & get your product right, rather than whineing about the attention. Besides, media savvy people crave this sort of attention & the really clever ones turn it in their favour!
Suck it up & get it right! There are too many people counting on you!
Cheers,
Buster.