This guy has been running aircraft in Europe for years. Over there he would have atleast 30 companies to compete with. He has 2 out here, and if this forum is to be believed they are not very good! I think he knows what he is doing.
As for the aircraft, how many passengers would know the difference between a 737-200 and 737-800. Unless they had the wing tips on them(which not all do I believe) they couldn`t. Geeze none of my pax know my Cessna was built in the 70`s!!!