Although I like his idea of a business only airline he has gone the wrong way personally.
1. Using 30yr + 737-200's with fuel guzzzzzzzzzeling JT9D engines.
2. Started at the wrong time, as someone previous mentioned this time of the year is the slow season. A more suitable time of March/April/May should have been set then they could have 'rode' the dry season.
3. There idea of using BAe 146 is a bad idea, some bad publicity has come from them over the years. Known for there hot and high operational performance these rugged aircraft should be placed elsewhere.
Any other ideaS?