Preston Watson
I'd be surprised if the route is empty since he has had so much publicity.
That is exactly the problem. Nobody knows what this route will be, it seems to change every five minutes. Why would I book a ticket from EDI to IOM, only to find out three weeks later that the airline will now fly NCL-IOM, or maybe BLK-IOM, or maybe .....-....., .......-......, ........-...... (feel free to insert as many IATA codes as you can think of).
The point is that Halstead appears to know very little about this industry, and I have feeling that that goes for his financial backer too, otherwise he/she would invest the money into a brand new Fiat Punto instead
CG