Im a mil pilot and therefore have no idea about the running of any airline or load factors. However I do admire balls in anyone and this bloke has them so good for him, give the guy a break ffs hope it all works for him and if it does Ill apply for a job with him in a few years. If it doesnt I'm sure he ll take the lessons learnt and start something else but to slag him off is not needed. I hope and if Branson has anything to do with it I m sure he has he has got the right people in crew/engineers/ IT who will hold on through the rough times and see it through.