Delusions
According the fawning article in the DT (I'm Baby Branson....yuk) he was going to carry 75,000 passenger on SOU-IOM. Now this was always going to be a good trick on a J31 with 18 seats, twice a day, 5 days a week i.e 18 x 4 x 5 = 18,720, a load factor of some 400%!
But now, at 2 weeks notice, suddenly SOU's no good and EDI is it!? Wonder what load factor he's expecting on this 1000%?
Every twist & turn reduces his credibility.