It certainly hasnt hurt their share price at all - it's up over 20%.
Yes, they have a nice shiny new loyalty scheme which is something they claimed was never part of the "Virgin Model or business plan".
It certainly worries institutional investors when the share price rises or falls so sharply.
Ditto with Qantas which is up over 10% in the last week or so.
Either way good to see rising share prices for both.