This route must have been an operational nuisance, having to position an A340 over from Heathrow for a few 3-times-a-week schedules, so utilisation would be poor. Presumably there were more remunerative things to do with the aircraft than that !
Do you know how much Nigerian routes make?! The place is awash with oil; I am sure that group-wide there would be a strategy to make this up somewhere else, for example through Virgin Nigeria. I doubt the traffic did not materialise - are you sure it is not moving to LHR to connect better to other oil routes?
I think that Virgin should operate a Virgin-Atlantic route asap from Leeds/Bradford asap there is a massive outcry for such a service from leeds but no one is listening........ who ever operates a flight from here will make ££££££££££££££
You too can make ££££££££ in my pyramid scheme...PM me. You'll make a great financial analyst I assure you. Go back to Flight Sim.