QF Lacks,Southwest has....
.......ESPRIT De CORP.
Any CEO worth his salt will tell you that great morale with result in a 10-15% productivity increase at zero cost.
The VDD is not a CEO worth his salt.
What ARE his credentials?
Who is this SOB?
How did he become the CEO of QF and turn a once proud Icon into a battlefield.
You don't have to be genius to cut costs and increase aircraft utilisation.
You do however need some savvy to encourage your employees to share your vision for the future.
You need to be damn clever to make effective and efficient use of your revenue base.
Dixon fails miserably on both counts.
Introduce some ESPRIT and invite your staff to share your vision and you can have a business that thrives and excels or......
You can have what the VDD has...3/5 of 5/8 of "F" all
NB.VDD :viagra driven dwarf.
If there is Karma in this life VDD is in for a rude shock.