Something I like to call 'diversionary scaremongering'.
Got some unpopular new Workplace Relation 'reforms' that you wanna get through parliament? Sick of all that annoying attention those pesky media are giving to the industrial 'rights' of the populace?
Never fear! Our brand new line of products including 'terrorism bill in a can' and 'premixed bird flu' (just add water) can provide all the distraction you need!
Simply follow the easy, step by step directions on the back of each pack, place in front of the media at selected press conferences and all your troubles are solved!