Unbelievably stupid.
So, a few months down the line at LGW, the way things are looking - CityFlyer Express to CitiExpress. That's it, just knock off the 'y', change it to an 'i', knock out the 'flyer' and bingo...!
(Not to mention totally screwing up a great and profitable operation and writing off the last chance in the foreseeable to make BA shorthaul LGW profitable and still keep a split cabin operation - and therefore product differentiation from the competition - viable. I somehow don't think a can of coke and a bag of pretzels will tempt customers away from EZ/FR/GO etc. when Club Europe disappears...)
Genius. NOT.
