The document states: "The Route is planned to be operated at least once every 14 days throughout the Summer or Winter Season from the date of inauguration; and the Route has not been served during the previous corresponding year from the Airport by any Airline; and when compared with the previous year, the total seating capacity of the Airline flown from the Airport has increased; and City Pair Airports are not included; and ......"
So, the MAN/BHD would not qualify, but the MAN/EXT would do.
Hope that helps to explain things a little for you - and makes my point of the incentives being available to all airlines.
PS - also says " Any second Airline that subsequently starts a New Route operated by a first Airline will benefit from the relevant All-Inclusive Charge until the first Airline no longer benefits from the All-Inclusive Charge"