Justified on the premise that much of this thread tweaks an ex FJ jockey (Reserve) elevated to CinC, this particular example of
a low thick shrub without a distinct trunk is being bombed. In
googlebombing, determined web geeks use the phrases [failure] and [miserable failure] to describe and link to certain websites, thus radically increasing the number and relative popularity of the sites and pushing them to the top of searches for those phrases.
Another measure is to seed unsuspecting Chat and discussion nets with the same suggestion in order to push up the number of hits. Oh