<<<This is how he is going to get his 10% operating margin target.
And he will stop at nothing.>>>
Seems like a good idea to me.
BA appears to have far too many unproductive staff.
Office staff mostly, altho some CC (from some of the comments here on PPRuNe) appear to be unproductive as well.
Some, not all.
How about British American Airlines?
It just might work.
Will certainly give Sir Richard a hyperactive fit.