It isn't as much what KA management is not doing, but what the parent company is allowing them to do. A while back it seemed that all was well at KA, and that it was the place to be as the small company that could.
The hardline approach and tough expansion talk from just a couple of years ago has now all but evaporated. Those of Australian descent are surely not happy that the much hyped SYD flights are now mothballed for the forseeable future. This came about coincidentally after the CX/CA cooperation talks. Go figure.
I suppose then that the management themselves also have a problem of trying to keep themselves interested. So the crap does roll downhill. And it seems that a 'number' of KA's management and staff has defected, not to the other airline, but to the new local amusement park. Including some of those who used to work with your rosters...
The funny thing is, from what I've heard, life at that new local amusement park is even worse.