sounds like somebody has to do a SWOT(strength, weakness, opportunity, threat) analysis for the Marketing101 class and coun't google her/his way out of it. Darn, whats the next option.
I'll give you one hint......
yield management, their are not there to fill their seats, but to have the highest yield out of everyflight. This involves forcasting. And smart consumers (if you'r flexible off course) can beat forcasting.
don't ask, just think