Thought that generally the market is there for an operation like this, good price charter flights Scotland-Florida. However, not sure whether the execution was right?
They decided not to go with travel agents. This, whether a good descision or not, immediately puts them at a great disadvantage to the rest of the charter market. This means they would have to work twice as hard to get their name out there, and recognised. The website was poor, very poor. Didn't even look professional, before we start with the lack of functionality etc... I don't live in Scotland, can anyone enlighten us as to what the marketing was like? Billboards, newspapers, radio spots?