I need some advise on Ryanair and the 'no frills' airline sector.
What do you think are Ryanair's main strengths, weaknesses, threats and opportunities?
What Economical, Social, Political and Technological factors affect the airline?
What is Ryanair's strategy?
Will they ever be as succesful as the main airlines such as BA?
Thank-you all responses are greatly appreciated....
lala_brit