I'm comfortably retired, certainly not rich, and we will fly long haul in business provided we can get a deal that is acceptable to us. We have always managed to get what we want by shopping around on the internet and have never paid full fare. I was fortunate enough when working to always fly longhaul in first and business and now i am retired I want that experience to continue so I will pay for it.
On shorthaul i go for the cheapest reputable, but not MOL's mob..
I have considered taking a platinum amex card to see if the perks on travel are worth it but i haven't done it yet..
We don't live an extravagant life at home, just normal (in our eyes, anyway).