Well, that's all fine and dandy, Jeremy, for those up the front (pity if you have any interest in anything going on outside the aircraft and want to look out the window... ).
But for those of us paying our own way... Well, Jeremy, just see if you can fit your large frame into a cattle-class VS seat. I'm 6'2" and they're the most uncomfortable Y-cls seats I've ever been trapped in. And the service is patronising and supercilious.
OK, I've only done two return trips with VS cattle, but given they went from bad to worse, I'm not giving them a third try.
I'm not having a go, the drivers were all very professional and my cousin was a F/A - but they were less-than-pleasing experiences. All four sectors.
I suspect that they don't understand that those of us who have to suffer down the back, may then get a choice as to who we put our business bucks on...