Jet2 have chosen to focus on becoming the dominant LCC from northern England, with what must now be more flights than any other LCC from the region. From a marketing point of view, BLK ought to be quite straightforward, the brand will already be recognised in the area due to advertising overlaps of its exising services from MAN and LBA. Now, the question is, did LS react to ZB's announcement of BLK-AGP a month or two ago or was this already in the pipeline? I'm sure LS would have jumped at the chance of operating BLK-AGP alongside these new services if ZB hadn't got in there first.
So we now have Jet2 at LBA, MAN, NCL and BLK in the region. Perhaps there is still hope that HUY could be a future piece in the jigsaw?