Better payload/range than a Jag, more deployable than a Tornado, more useful than a SHar. So what if the STOVL trickery is largely an irrelevance nowadays?
But we ought to be keeping Jag, too. Cheaper to run than a Tornado or a Harrier, more deployable than a Harrier, more versatile than either. So what if the payload/range equation is a bit poor?