Regarding the we're doomed bit.
Interesting full page, full colour ad in the International Herald Tribune today placed by oil giant Chevron. Turn your skepticism filters to maximum and read on.
They said that they simply cannot match world demand now and projected up to 2025.
Alternative sources are an absolute imperative and stress the non CO2 producing ones.
They beat their chests in a sidebar feature on what they're doing in this area. Yeah, yeah I know but all advertising by at least one other giant rests purely on such efforts and has done for months now.
They detail other efforts by governments and private industry.
They close by stating all that is a useless pinprick unless private citizens force the issue. Market forces will keep them very profitable while Rome or our lifestyles burn.
Then they repeat an urgent call for Joe Public to force energy use away from oil - their bread and butter.
While this has all been prettified and spun by the marketeers it would seem the research and message has come from far more dour and serious professionals who would normally go to bed each night praying the alternative energy zealots will disappear by morning.
They aren't fools and the VP for social responsibilty doesn't have the power to create such a downbeat message. These are the people who know the real reserves rather than those now known to have been repeatedly exaggerated in recent years in company reports. Are their analysts really seeing societal breakdown and err, 'strategic assurance of reserves' in their highly paid crystal balls?
What do you think is the underlying motivation and message?
Regards
Rob