I suspect quite a lot of us read all 3 mags in the hope that there will be something of value in one of them. The free landings help to defray the cost and get you out to some different airfields. However I have to agree with an earlier poster that the helicopter stuff should be removed and put in a separate quarterly (?) magazine. However I think the standard for this type of mag is the American AOPA mag which seems to go from grassroots to business jets. But then it has a MUCH bigger readership.