Most great airlines flying to-day started with a vision, wouldn't it be a marketing coup to have Princess Mary, I could just imagine the clambering and rolling heads.
Gold Airways one could assume is not there to just upset others plans, no more than when Virgin and Jet* strated or OzJet for that matter.
In the end the punters will vote with their feet, Ansett never collapsed, it was murdered and gotten rid of, and I think there are many out there, that know and remember that fact.
I assume that many ex Ansett staff will be employed by Gold, as so many of them have been so totally discriminated against by the current incumbents.