Actually Damien,
Im surprised he was in Club. He usually travels in Traveller when hes paying for himself. I just flew him self and Cherie over (and subsequently back...he even recognised me the second time) to Barbados sitting down the back, although they did get an exit row! I have also taken him to bermuda down the back a number of months back!!!
But I believe its simply a choice they have made to try and be "one" with their subjects!!! LOL!