A bit of a wind up? St James' hospital has a dedicated landing site for bona fide emergency service helicopters.
I flew for a police unit and there were a couple of occasions when we saw light aircraft "beating up" the beach well below 500'. The police observers I was with were both PPL holders (and both ex traffic). They chose to exercise discretion and give the pilots concerned a word in their ear rather than prosecute. They got the message and hopefully passed it on. Our only concern was flight safety and neither pilot could complain about his civil liberties being infringed as they knew they were doing something they shouldn't have been. It doesn't matter to me if I'm in a police helicopter or driving my car, if there's someone doing something stupid I'd rather let them know than read about the consequences in the newspapers.