Let's not forget that on short haul flights, there's virtually NO difference in seat size and pitch between business and economy.
Five times this year I've flown business:
CWL-AMS with KLM - short hop in Fokker 100, first few rows 'europe select'. Pointless, not even a curtain to separate the rows. Hostie goes down the aisle handing out complimentary papers for the 'selected' and stops at row 4! All the pax in row 5 expecting a free read looked a bit peeved....
AMS-AMM with KLM - a long flight for a 737, nice food, digiplayer and a bit wider and more pitch than at the back but hardly the last word in comfort...
LGW-MLA with BA - A320 this time, exactly the same seats as down the back, rushed food service, waste of money...
MAN-CDG with AF - A320, middle seat blocked out. Nice food, good service. Might be worth the money.
CDG-BEY with AF - 777, now you're talking, tons of legroom, PTV, bring it on....well worth the ££££.