A fair and reasonable question I-M.
In a nutshell, a university who shall remain nameless (but not one either you or I are normally associated with) has decided to create such a course, they've produced a prospectus, decided in (back of envelope depth) a syllabus, and decided that it should both be RAeS accreddited as an Aero-Eng degree, but also include a JAR-PPL and equip it's graduates to head for any of an Aeronautical Engineering career, a professional piloting career, or related engineering work (airport design, ops planning, etc.). They've elected to call this "Aviation Engineering".
Now, having done so, they've asked me to try and make this work! Not easy, but I enjoy a good challenge.
But in answer to your specifics, yes I am in essence proposing a new degree - and I do believe that this will be possible. I just don't believe that it'll be easy - for either the students or those running the course. In fact this may well be the most difficult thing I've done yet if I see the challenge through.
G