when you are traveling on long haul then £400 for 8 people is hardly worth adding another 5-6 hours and plane change to your already long journey
The problem with your argument is that Swefly are filling their aircraft. Also not everyone wants to travel from Manchester or Heathrow. The service also doesn’t add 5 or 6 hours to the journey, as flights to Lahore would pass Sweden anyway.
Now whose talking out of their a*se