The Boeing philosophy, I believe, is to fly the thing into the runway as much as onto it. The undercarriage is designed to take it and in wet conditions it can be critical to ensure the wheels spin up quickly enough to activate the spoilers and to prevent aquaplaning.
All that said however, *most* pilots take great delight in performing a nice, gentle touchdown. More often than not these happen when the conditions are most challenging, as the pilot is having to concentrate and work much harder than if it's a cavok day with 2 knots of wind.
As Topbunk says, we can't guarantee a 'greaser', but a firm landing isn't always a bad thing
